Client: LYKKELAND ateliér
Work: Layout look book + collection overview, packaging & exhibitions
LYKKELAND ateliér
LYKKELAND Ateliér, a visionary shapewear brand based in Copenhagen The brand's name, LYKKELAND, meaning "The State of Happiness," embodies its core philosophy – celebrating the beauty, strength, and diversity of the female body. Each piece in the collection is meticulously crafted to feel like a second skin, providing both comfort and support while enhancing the natural form.
look books / collection overview / packaging / spatial /
Design and layout of oversize look book
Redefining comfort and confidence
Through thoughtful design, LYKKELAND Ateliér communicates not only the quality and craftsmanship of its products but also its commitment to empowering women to embrace their natural form. The imagery and graphics, whether in packaging, PR, advertising, or online presence, consistently convey a message of confidence, elegance, and diversity of body types and skintones, enhancing the overall experience and connection with the brands core principles.
Layout by Christine Lindgaard / Photography by Lars Wahl
Lykkeland ateliér at CIFF (Copenhagen Fashion Fair)
Design packaging & merchandise
Packaging